The second most important thing that we gained from our Chicago trip was the ability to interact with hundreds of retailers from all around the United States and Canada. We interviewed as many attendees as possible. This experience greatly reassured us about our start- up, as most retailers had been in business for over twenty years, and had seen many ups and downs in the industry. We learned that some dealers are quite successful and passionate about their business. We also learned that most Comic Store retailers do not own a clean shirt.